Privacy policy

Last updated: 08.07.2026

This Privacy Policy explains how NICOLA MACKOVA collects, uses, stores and discloses your personal data when you visit our website, use our online store, place an order, contact us, or otherwise interact with our services.

Our store is powered by Shopify, which enables us to provide our products and services to you. This Privacy Policy should be read together with our Terms of Service, Legal Notice, and other store policies. In the event of any conflict regarding the processing of personal data, this Privacy Policy will prevail.

By using our website or services, you acknowledge that you have read this Privacy Policy.

1. WHO WE ARE

The controller of your personal data is:

Nikola Mackova
Lucina 465
739 39 Lucina
Czech Republic
Business Registration Number: 23653761
Email: info@nicolamackova.com

2. PERSONAL DATA WE COLLECT

Depending on how you interact with our store, we may collect and process the following categories of personal data:

  • contact details, such as your name, billing address, shipping address, email address, and telephone number if provided,
  • order and transaction details, such as products purchased, order value, payment status, shipping details, returns, refunds, and past purchases,
  • account information, if you create a customer account, such as login details and saved preferences,
  • communications, including messages you send to us by email, contact form, or chat,
  • technical and usage data, such as IP address, browser type, device information, website activity, session data, and similar online identifiers,
  • marketing data, such as your subscription to newsletters or your preferences regarding promotional communications.

We do not intentionally collect special categories of personal data.

3. HOW WE COLLECT YOUR PERSONAL DATA

We collect personal data:

  • directly from you, for example when you place an order, contact us, subscribe to updates, create an account, or otherwise submit information,
  • automatically through your use of our website, including through cookies and similar technologies,
  • from service providers acting on our behalf, such as Shopify, payment providers, shipping partners, analytics providers, and technical support providers,
  • in limited cases from third parties where necessary to operate the store or fulfil your order.

4. HOW WE USE YOUR PERSONAL DATA

We may use your personal data for the following purposes:

  • to process and fulfil your order, including payment processing, shipping, returns, refunds, and customer support,
  • to create and manage your customer account, if this feature is available and used by you,
  • to communicate with you regarding your order, enquiry, return, complaint, or other request,
  • to operate, maintain, improve and secure our website and services,
  • to prevent fraud, abuse, unlawful activity, and security incidents,
  • to comply with legal obligations, including accounting, tax, consumer protection, and record-keeping obligations,
  • to send you marketing communications, where permitted by law or based on your consent,
  • to analyse website usage, store performance, and customer experience.

5. LEGAL BASIS FOR PROCESSING

We process your personal data on the following legal bases, as applicable:

  • performance of a contract, where processing is necessary to take steps at your request or to fulfil your order,
  • compliance with legal obligations, where we must retain or process data under applicable law,
  • legitimate interests, where necessary for the operation, security, improvement, and protection of our business and services,
  • consent, where required by law, especially for certain marketing communications or non-essential cookies and similar technologies.

6. DISCLOSURE OF PERSONAL DATA

We may share your personal data with trusted third parties where necessary for the purposes described above, including:

  • Shopify, as the provider of our e-commerce platform,
  • payment service providers,
  • shipping and fulfilment providers,
  • IT, hosting, cloud storage, website support, and security providers,
  • analytics, email or marketing service providers, where used,
  • accountants, legal advisers, or other professional advisers where necessary,
  • public authorities or other third parties where disclosure is required by law.

We only share personal data to the extent reasonably necessary.

7. RELATIONSHIP WITH SHOPIFY

Our store is hosted by Shopify. Shopify may collect and process personal data about your access to and use of our store in order to provide and improve its services.

Information you submit through our store may be transmitted to and processed by Shopify and its service providers, including in countries outside your country of residence.

We may also use certain Shopify features that help us operate, improve and grow our business. In connection with such features, Shopify may process information relating to your interaction with our store in accordance with Shopify’s own privacy practices.

8. AI-ASSISTED CUSTOMER SUPPORT

We use Shopify-powered AI-assisted chat features on our website.

If you interact with our AI-assisted chat, Shopify may process your chat messages and other information you provide during the conversation in order to generate responses, provide customer support, and improve the performance and quality of the AI-assisted chat over time.

Please do not share unnecessary sensitive personal data in chat messages.

9. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to ensure website functionality, improve user experience, analyse traffic, and support our marketing activities.

Some cookies are necessary for the operation of the store. Other cookies or similar technologies may be used only with your consent where required by law.

You can manage your preferences through our cookie banner or cookie settings tool, where available.

10. MARKETING COMMUNICATIONS

If you subscribe to our newsletter or otherwise agree to receive marketing communications, we may use your email address to send you news, updates, and promotional content about our products and collections.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at info@nicolamackova.com.

11. INTERNATIONAL TRANSFERS

Some of our service providers, including Shopify and certain technical, analytics, payment or marketing providers, may process your personal data outside the European Economic Area.

Where personal data is transferred outside the European Economic Area, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable data protection law, such as standard contractual clauses or another lawful transfer mechanism.

12. DATA RETENTION

We retain personal data only for as long as necessary for the purposes for which it was collected and as required by applicable law.

In particular:

  • order and invoicing data may be retained for the period required by accounting and tax laws,
  • communications may be retained for as long as necessary to handle your request, complaint, or to protect our legal interests,
  • account data is retained while your account remains active or as needed to provide related services,
  • marketing data is retained until you unsubscribe or withdraw your consent,
  • technical and analytics data is retained for a reasonable period necessary for security, functionality, and performance analysis.

13. DATA SECURITY

We take appropriate technical and organisational measures to protect personal data against unauthorised access, misuse, disclosure, alteration, or loss.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

14. CHILDREN’S PRIVACY

Our website and services are not intended for children, and we do not knowingly collect personal data from children.

If you believe that a child has provided us with personal data, please contact us and we will take appropriate steps to delete it where required.

15. YOUR RIGHTS

Under applicable data protection law, you may have the right to:

  • request access to your personal data,
  • request correction of inaccurate or incomplete personal data,
  • request deletion of your personal data in certain circumstances,
  • request restriction of processing in certain circumstances,
  • object to processing based on our legitimate interests,
  • withdraw your consent at any time where processing is based on consent,
  • request data portability where applicable,
  • lodge a complaint with a competent supervisory authority.

If you wish to exercise any of these rights, please contact us at info@nicolamackova.com.

16. COMPLAINTS

If you have any concerns about how we process your personal data, please contact us first at info@nicolamackova.com.

You also have the right to lodge a complaint with the competent supervisory authority. In the Czech Republic, the competent supervisory authority is the Office for Personal Data Protection.

17. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third-party websites or services. We recommend reviewing their privacy policies before providing any personal data.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations, or data processing practices.

The latest version will always be published on this page with the updated “Last updated” date.

19. CONTACT

If you have any questions about this Privacy Policy or about how we process your personal data, please contact us at:

Nikola Mackova
Lucina 465
739 39 Lucina
Czech Republic
info@nicolamackova.com

For the purposes of applicable data protection law, we are the controller of your personal data.